1. Clean Food Trends 2017
Growing calls for transparency are taking clean clear labeling to a new level. This comes as the inherent benefits of plant-based products are being active marketed to a more health conscious consumers. “Clean Supreme” lead Innova Market Insights’ Top Ten Trends list for 2017. “Clean and clear labeling and ‘free from’ foods have all gained traction and moved on to the next level,” reports Lu Ann Williams, Director of Innovation at Innova Market Insights.[i]
What does this mean? It means that consumers are seeking pure clean products that have clear labeling and simple ingredients. No additives, no fillers, no preservatives… when they buy pea protein they want the ingredients to be simply pea protein powder without additives. Feel free to examine any of the Natural Zing branded products; you’ll find that we NEVER add fillers or additives. Natural Zing prides itself on providing pure clean high quality foods. Since 2003 Natural Zing has invested in pure clean high quality sources of food. It has become a brand associated with high quality.
2, Plant-based Protein Trends in 2017
Demand for plant-based ingredients like brown rice, sunflower and pea proteins is climbing, as the appetite for non dairy or meat-free alternatives increases.[ii] These plant-based proteins are affordable, have a lower eco-footprint than animal products and are nutritious. Even in 2016 the United Nations started encouraging the switch to these protein sources.
What does this mean? It means that consumers are seeking plant-based protein sources and since they are looking for clean pure sources as well they want simple solutions. Not highly processed plant-based burgers and processed food in a box. They are going to be seeking pure plant-based protein powders, seeds and nuts that they can use in recipes. Because another growing trend is consumers using whole food ingredients to make meals from scratch. However, they may need help in finding recipes and ideas on how to use them. Natural Zing has recognized this for years and we have been compiling recipes using pure clean ingredients since 2008. See our recipes database.
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by Helen Rose
[i] Food Ingredients 1st, Elizabeth Kenward, Nov. 14, 2016
[ii] Food Ingredients 1st, Gaynor Selby, Feb. 21, 2017